Zoosk is an online dating company that has 38 million members, and it launched a new app called Lively, for younger people. The app is pretty much like Tinder, but in real moving pictures. It allows the users to put up photos and videos, which then appear like slideshows on their profile. Lively is purported to be the first dating app that will use a collage of videos and photos for a profile, instead of mere words.
And why not? When you think about it, the way you interact online has changed from static photos to dynamic videos, from Instagram to Facebook to Snapchat. It was only a matter of time before someone incorporated this into a dating app, and Lively has done it. In fact, what makes Lively stand out among the plethora of dating apps that have flooded the market is the way it uses media – both pictures and videos – to enhance users’ profiles.
Lively dating app page showing a user’s profile
Image source: GoLivelyApp
The idea behind the moving ‘story’ collage in lieu of a regular user profile is that it brings out a user’s personality, lifestyle, interests, hobbies, and passions, without someone having to go through multiple photos. The app creates the moving ‘story’ collage by taking the videos and photos uploaded by the user and compressing them, and then turning them into the collage. And the name of the app, Lively, is to indicate the look and feel that this collage gives it.
The app allows users to upload their new experiences at any time, that gives their profile a very dynamic feel.
Lively dating app page showing the choose media option
Image source: GoLivelyApp
Speaking about how this feature allows for a user to see if they share chemistry with another user, Vice President of Product Management at Zoosk, Behzad Behrouzi, said,
“Experiences replace selfies and moving stories replace text as the focal point of member profiles. Lively helps capture those intangible moments and aspects of someone’s character that draw people together. How they hold a drink, laugh at a joke, or move through a room.”
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Like any other app, Lively dating app uses Facebook sign up, and users can then pick photos and videos from their Camera Roll or their social media profiles – Instagram, Facebook and the like. After a user has gone through someone’s collage story, they can click on the ‘heart’ button to like them. If the ‘heart’ing is mutual, the two users are alerted of this, following which they can then chat through the app’s messaging system. Then it’s up to the two of you to take it forward.
Lively dating app page showing the choose media option
Image source: GoLivelyApp
Although the app is available all over the US on the iTunes App Store, it is launching in San Francisco, since that is where their user base is located. If you have a Facebook profile, you can sign up for Lively dating app.
Check out the video introducing the Lively dating app here:
What do you think of this latest entrant into the online dating app market? Would you use it? Sound off in the comments section below.
Featured image source: GoLivelyApp
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