8. House of Masaba
When it comes to Indie brands, I personally feel nothing beats the House of Masaba by Masaba Gupta. It is one of the coolest, most chic and trendy clothing brand that you can find, right here in India. It is the kind of Instagram that you get lost in, and you can’t do without lusting after something or the other, made by the House of Masaba. The designs are bright, with popping, neon colors, while the overall look is edgy and minimalistic.
9. Aloye
What do you get when you have a bunch of super talented graphic designers get into the world of fashion designing instead? Only one of the best, most incredible indie-brands ever! This Tokyo-based indie brand is something you are going to drool over if you are into cool, edgy and chic minimalistic clothing that makes for the perfect transition wardrobe. You can buy their stuff right off Instagram, which makes it all even cooler!
10. Brass
This all-women’s ethical fashion line legit gives me life every time I get on their ‘gram. They have some of the most beautiful clothes ever, and the entire company is owned by women, so it also feels super empowering to wear their clothes. On top of that, their clothes are made cruelty-free, all the while reducing their carbon-footprint by recycling. All in all, this is the place you should be if you are into indie brand clothing companies which are sorted and dependable.
11. Costalamel
If you are into the whole Instagram culture where your feed is replete with cool quotes, street art, sensible fashion and inspiration people, then this is the wholesome account that you should have followed, like yesterday. They have amazing clothes which are going to take your street style game to a whole new level, while they also share pictures of people who inspire these clothes, and also amazing quotes. You should have a fair idea about how good this account is, just by checking out the number of times I have said amazing. Here are some examples of their uber-cool clothes.
Suggested read: 18 Hot Indian Male Models Who Will Make Your Instagram Feed (And Your Life) Infinitely Better
12. Joe’s Jeans
Move over Good American, and every other high-fashion jeans brands out there. When you have something this hipster and this indie and this affordable to fall back on, you don’t need to look anywhere else. They have some of the coolest clothes, and no, they don’t just sell jeans. You can scroll through their feed forever, and pick out the pieces of clothing that you feel matches your personality the best and buy it right off their feed!
This article was a lesson in the fact that when you go on Instagram, you can actually discover much more than the infinite beauty of Bella Hadid and the abundant opulence of Kylie Jenner. You can check out indie brands selling indie clothes that are way cheaper and way cooler than branded clothes, and the best part is, for most of the stores, you can buy them right of Instagram. For the stores where you can’t buy the clothes that you see right from your feed, they usually have a link attached in their bio, and you can take your pick from their online store.
Clothes are all about finding your voice through your appearance, and you should constantly be looking for new, innovative ways to express yourself through the way you look. Instead of going mainstream, and doing what everyone does for the sake of being “on trend”, you should explore, take time out and search for things that make you feel like YOU and not someone else. That is the whole point of independent clothing- that it makes you feel free, fierce and fabulous! Happy shopping, dearies.
Featured image source: Instagram
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